Still trying to figure out how to increase your sales? Your company’s lack of online visibility could be the answer. The formula is simple: the more visibility you have, the more likely people will find you to address their service or product needs.
Online visibility helps you become findable, which is increasingly crucial as the market becomes more and more crowded with options. For small businesses, good online visibility sets you apart from your competitors, and making your company more recognizable. To do this, it often means that your product or service has a clear and strong selling proposition, and it speaks to the right audience using the right online marketing approach. An online marketing approach can be:
What kind of marketing approach should your business focus on? Most small businesses focus on 2, and the type of approaches vary by industry. However, “just because you can, it doesn’t mean you should.” It’s a motto I preach to my clients. Before choosing a online marketing approach or implementation, there should be a marketing strategy and a marketing plan in place. Having both working concurrently together can help you find the approach that fits your business needs.
You may be thinking “Wait! Why does that matter? Can’t I just try it out and see?”Here’s an example: If you’re able to describe your target audience well, you’ll understand the best ways to “speak” to your target audience or customers. Here, content marketing and good copywriting can be crucial because the tone and language can attract or repel a customer/client. You may need to find out what kinds of keywords your ideal customers are searching, and what social media channels they are living in. SEO and SEM would be important for the former, and social media marketing would be important for the latter.
Spending your budget just to “try it” or do, can be expensive and quite unproductive! Being strategic and methodical will help you get noticed on the internet the right way.
Marketing Tip of the Week: Making a clear and concise marketing plan and strategy can help you save time, save money, and stay focused.
The author, Annie Wang, is a Minneapolis-based marketing consultant specializing in content marketing, content strategy, and all things social media. You may find her at janniewang.com