Take notice what your competition is doing in marketing but try something innovative. Apple didn't become famous by imitating what was already created. Be practical but bold, if at first you don't succeed, evaluate what went wrong and try it again avoiding the pitfalls you have discovered.
Ask advice but listen to your own heart. People are good at telling you to play it safe and to be a conformist.
Choose a mentor and become a sleuth in following their methods for success.
Pay attention to your dreams, you can subconsciously overcome many obstacles in your own mind.