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How to get the most from your marketing dollar

Get the most for your dollars

  1. Identify your target market
  2. Decide on 3 ways to reach this market
  3. Invest in marketing methods, a good system should return $200 to $300 for every $100 you invest.
  4. A great system should return $500 to $1000 for every $100 you invest.
  5. Diversify your dollars but monitor the return on investment (ROI) over 6 - 12 months.
  6. 2 methods can be standbys but try something innovative for 1 of your methods.
  7. Promotional items have been shown to be remembered the longest and appreciated.

Mixed medias are the most effective, use multiple methods together like direct mail or a marketing gift sent to a specific demographic followed up with a phone call and an e-mail message or offer to create a call to action.

Study and research your competition and see what is working for them but don't be afraid to pioneer new methods for some of your marketing.

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