Still trying to figure out how to increase your sales? Your company’s lack of online visibility could be the answer. The formula is simple: the more visibility you have, the more likely people will find you to address their service or product needs.
Online visibility helps you become findable, which is increasingly crucial as the market becomes more and more crowded with options. For small businesses, good online visibility sets you apart from your competitors, and making your company more recognizable. To do this, it often means that your product or service has a clear and strong selling proposition, and it speaks to the right audience using the right online marketing approach. An online marketing approach can be:
What kind of marketing approach should your business focus on? Most small businesses focus on 2, and the type of approaches vary by industry. However, “just because you can, it doesn’t mean you should.” It’s a motto I preach to my clients. Before choosing a online marketing approach or implementation, there should be a marketing strategy and a marketing plan in place. Having both working concurrently together can help you find the approach that fits your business needs.
You may be thinking “Wait! Why does that matter? Can’t I just try it out and see?”Here’s an example: If you’re able to describe your target audience well, you’ll understand the best ways to “speak” to your target audience or customers. Here, content marketing and good copywriting can be crucial because the tone and language can attract or repel a customer/client. You may need to find out what kinds of keywords your ideal customers are searching, and what social media channels they are living in. SEO and SEM would be important for the former, and social media marketing would be important for the latter.
Spending your budget just to “try it” or do, can be expensive and quite unproductive! Being strategic and methodical will help you get noticed on the internet the right way.
Marketing Tip of the Week: Making a clear and concise marketing plan and strategy can help you save time, save money, and stay focused.
The author, Annie Wang, is a Minneapolis-based marketing consultant specializing in content marketing, content strategy, and all things social media. You may find her at janniewang.com
Take notice what your competition is doing in marketing but try something innovative. Apple didn't become famous by imitating what was already created. Be practical but bold, if at first you don't succeed, evaluate what went wrong and try it again avoiding the pitfalls you have discovered.
Ask advice but listen to your own heart. People are good at telling you to play it safe and to be a conformist.
Choose a mentor and become a sleuth in following their methods for success.
Pay attention to your dreams, you can subconsciously overcome many obstacles in your own mind.
Much of what I learned in marketing I learned from dating women when I was in college...
1) Stand out in your initial approach.
Your have to be unique but true to yourself when trying to get a prospects attention. Try a fresh approach that gets you remembered.
2) Take your time, good things come to those who wait, but don't wait too long.
After your initial approach wait an appropriate time before your follow up. You don't want to seem desperate but you don't want them to forget about you in the mean time. 4 days to a week is about right for your follow up.
3) Call them back, e-mail and direct mail can be deleted or missed. A phone call, even if it goes to voice mail lets them know you mean business.
4) Remember initially all you want to do is get an appointment. Don't tell them too much but let them know why they will want to meet with you.
5) Nail down that first appointment, meeting face to face puts your body language in charge and helps you better read their interest level and understanding.
6) Initiate a plan for follow-up. After your appointment let them know what you will do to follow up and ask them what time frame you should do so.
7) Under promise and over deliver. Make good on your promise and let them know they can depend on you for what you say.
8) Follow up. This should seem obvious but so many sales are lost because the salesperson forgets about the prospect and moves on to that they get caught up in.
Men, remember, no matter how great the first date was, it won't go anywhere unless you call the gal back!
Mixed medias are the most effective, use multiple methods together like direct mail or a marketing gift sent to a specific demographic followed up with a phone call and an e-mail message or offer to create a call to action.
Study and research your competition and see what is working for them but don't be afraid to pioneer new methods for some of your marketing.